Clonezone Soho

Clonezone Soho

The UK's first & favourite Queer Superstore since '82

Average Reviews


Clonezone is the UK and Europe’s FIRST Gay superstore. We first appeared on the UK Gay scene in 1982 –where we began with a wheelbarrow of t-shirts, toys, lube and other naughty treats being pushed about the nightlife of London’s Earls Court.

Clonezone was founded due to four close friends being frustrated at the lack of quality products available to the Gay community.

The first Clonezone opened inside of Brompton’s – a legendary Gay pub in Earls Court that is now unfortunately gone. Our early customers included a fabulous mix of the LGBT community and a few very famous Gay superstars, who of course we won’t mention ...

As our popularity grew, in 1984, we began to open up our own shops. Clonezone became an integral part of the Gay scene and provided customers with news of local Gay venues and a safe place to shop for the hottest fashion, toys, porn and much more – during a risky time for the LGBT community in the UK. Our exciting stores were opened by icons such as Lily Savage, Sue Pollard and Kenny Everett.

During our 30+ years in the Gay scene we have proudly supported HIV & AIDS research and promoted safe sex. We are proud supporters of many Gay charities and are often involved with charity events and fundraisers in the UK.

We were the FIRST Company in the UK to import Levi 501 jeans direct from America, despite Levi’s anticipating there was “no interest” in 501s in the UK. Our bespoke leather designs have been included in exhibitions at the the V&A museum and remember the famous red PVC thongs from ‘The Full Monty’? – Yes, they’re ours too!

Unfortunately, due to one of the worst recessions in history, like many other high street chains – we struggled. However, our iconic brand was recognised and fortunately saved. Clonezone came back bigger and better than ever.

Now – Clonezone is bigger than ever. We are still going strong and providing the best products on the market for you at the best prices. Our purchasing manager travels the world to find the sexiest fashion and underwear – as well as naughty pleasure devices for your fun.

You can now find us in Soho, Earls Court, Manchester and Birmingham – as well as online.

Our technology has advanced. Our new website is our fastest and most secure (We use HTML 5 for all the geeks out there). We are constantly making improvements -the boffins upstairs are always tinkering with our back end.

We are immensely proud of our history and look forward to making more memories with you all. We tweet, we’re on Facebook – we love interacting with our customers. No question is too big or too small – it’s not always about making sales. We want YOU to enjoy our products, because that makes us happy.

After all, without you, we wouldn’t have got here… would we?
Thank you for shopping with us, it really doesn’t get much better than this.



Clonezone - Soho
Based on 38 reviews
Lionel Delmas
20:06 06 May 24
The guys at the cash register think they're funny making all sorts of comments on the customers or what their buying..personally don't appreciate their sense of humour
Carl B
10:46 30 Apr 24
Ordered some custom gear through these, and it had been a brilliant experience.Even with a slight delay on the delivery, the customer service has been top tier!
rob rob
12:03 05 Jan 24
Great service, got the union suit yesterday. Loving it.
14:40 04 Aug 23
Extremely lazy service, once they have your money they don't care about you getting your items. Same experience every week so far..
Yiming Yang
13:51 15 Jul 23
First class service! This is exactly why I like shopping in a store than online. A big thanks to both the guys on LG floor and the one coming down from GF assisted me with my purchase.
Xavier Swancelleste
17:58 13 Jul 23
A terrific selection of fashionable clothing with friendly and helpful staff
exploding ferret
09:17 17 Jun 23
I had a lot of problems with my order but most of them have been sorted out eventually by one of their staff after a lot of effort on my part, so I have increased this review score
17:57 07 Mar 23
Amazing store with friendly attentive staff
exploding ferret
15:52 21 Dec 22
I had a lot of problems with my order but most of them have been sorted out eventually by one of their staff after a lot of effort on my part, so I have increased this review score
John Robinson
22:27 07 Jun 22
Returned online order as instructed. Two weeks later - company claims not to have received the returned items and has not refunded, now looking to chargeback for the returns. Do not follow this companies return policy or use their return labels without tracked delivery. This company is instructing customers to use uninsured returns services and then takes no responsibility. Will never use them again!
György Keserű
19:32 08 Dec 21
I purchased my first Jockstrap here! Friendly and helpful staff. Strongly recommend if you looking for something kinky!😉
Jake Mccann
11:24 29 Aug 21
Lovely place to be at very helpful and friendly to deal with they did so much to help me get sorted
ro di
08:30 19 Aug 21
Bad service.
Cristjen Lai
20:25 04 Aug 20
Great selection of toys. Especially for Mr. Hankeys if you’re into large toys and looking for good quality toys.And great selection of gay fashion/fetish wear too.
Cameron Tyler
20:04 27 Jul 20
Brought my first pup hood from them recently and honestly couldn't fault my experience at all. The staff was so easy to talk to, atmospheric was amazing, staff was very knowledgeable and just over all couldn't have been better. Would highly recommend.
Andrew Canham
13:25 28 Dec 19
Served by a big cheerful chap who was amazing, was not afraid to talk openly about the products. Good selection to suit all tastes and budgets. Prices are reasonable
J Ristanto
11:42 05 Dec 19
Unfortunately there’s no options to choose nil stars for the rating here, absolutely joking, I ordered, bought 3 items and paid, 6 days later the package came but only 1 items which is missing 2 items. Contacted them to ask where’s the missing items, and they said the items out of stock. This is absolutely jokes, as they never contacted me if the items were not available before they sent it to me, and on the web it’s explained that all items were avaliable and shipped!Me as customer have to begging them to sent it where it’s part of the shop responsibility to sent it to the customersWhen I contact them they asked me many times about my contact number but there’s no call at all ever sinceThis is really disappointed as not my first time I had this experience, my previous ordered likely the same, all the items been delivered in the separated package after I beggingGood luck for your business mate, not again I will buy from your shop
Sean Quelch
12:11 22 Oct 19
i used to work for clone-zone, if you plan on wanting to get a job in this place i wouldn't recommend it, if you have any mental health such as anxiety they will treat you like a pile of rubbish specially the manager and directing manager for clonezone and they like to leave google reviews on on their own store! which have now been reported as conflict of interest 🙂
Gianni L.
02:23 01 Apr 16
The shop is great, great articles for gay man, unfortunately not the same can be said for the staff, I have visited recently the shop the 24th of March...
Dean I.
23:26 18 Feb 16
A friendly store selling underwear, fetish wear and adult themed items in heart of soho. Always has offers on and if you are regular shopper get their...
Matthew D.
09:07 04 Dec 08
Amidst the bars of Compton street is a store catering specifically for the gay market. Tiny in size, it stocks a wide range of magazines and some of the...

Clonezone Soho reviews from Google Maps, Yelp and WhereIsGay

Last Updated

29 January 2024


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11:00 AM - 11:00 PM
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    12:00 PM - 06:00 PM

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