Prowler Soho

Prowler Soho

The UK's largest gay retail and online store

Average Reviews


Prowler Soho, located in the heart of London's gay district, Soho, is much more than a typical gay sex shop. It's a cultural icon, reflecting the diversity and vibrancy of the gay community in the UK. Open since the 1990s, Prowler Soho has established itself as one of the largest and most inclusive gay-retail stores in the world.

One of the key aspects of Prowler Soho is its extensive product range, catering to a variety of tastes and preferences within the gay community. The store offers everything from an impressive collection of male sex toys and poppers to more highbrow items like comics, magazines, and indie-zines produced by local gay artists. This wide selection ensures that the store appeals to a broad spectrum of the community, not just those looking for traditional sex shop products.

Apart from retail, Prowler Soho is actively involved in the LGBTQ community, hosting events such as meet-and-greets and book signings. These events often feature notable figures ranging from calendar stars to respected authors, adding a layer of cultural richness to the shopping experience.

The store's location in Soho, a neighborhood known for its rich LGBTQ history, further adds to its significance. It's not just a place to shop but a destination where visitors can feel a sense of belonging and community. Prowler Soho's enduring presence in the area highlights its importance as a safe, inclusive space for the gay community.



Prowler Soho
Based on 72 reviews
Raphael F.
08:56 23 Apr 24
Great beers, music and tad bit too loud but nice atmosphere and prices are ok for beeing that central
Jason Farmer
15:47 18 Feb 24
I was here by myself and I asked the manager for some help and some advise on nice friendly gay places to go on a Saturday night, he was fantastic extremely friendly, very chatty…. Spent the time to offer me advice which was great ☺️ also bought some things and I’m really happy with them…. Great shop, great staff, great products, great vibe!!! 🩷☺️
vicky Morgan
11:06 15 Feb 24
If you’ve tried the rest (and even if you haven’t) these guys ate the best!When you can sometimes get the same products from different places, customer service really counts and here, they always exceed my expectations and go the extra mile with a smile.Products always arrive on time and safelyToby is an asset to the company!! Thanks
Oli Wells
13:13 02 Jan 24
Popped into the store just before Christmas and picked up a couple of bits...if you intend to do the same, it's definitely worth checking the prices on the website before purchasing in-store. The store offers you a chance to check out the products but when one product in store is double the price than on the website - save yourself some money and buy online.
Giulia De Chiara
19:39 05 Dec 23
Great store and service in particular from who I think was the Assistant Manager (I think Mark was his name sorry if I remember it wrong) he was friendly, smiley and super willing to help. We had a nice chat and I think he’s a great asset to the store
Rafael Faria
12:59 05 Dec 23
Just bought 3 t shirts with them. The “girl” at the cashier “forgot” to remove the security tags. When I was back there the other blond guy was smiling and making fun of it…. Horrible experience and CUSTUMER service 👎🏽
Derek Walker
16:27 29 Nov 23
So firstly no internet so they asked for cash. We offered cash but it was refused as it was a Scottish Bank note. Very disappointed. The note was clearly marked Sterling. Assistant Manager shrugged off saying he was just following company precedure. Poor service. Scottish people avoid.
Dennis Collins
15:37 04 Oct 23
This is a really great shop with a fantastic selection of products. Some fun gifts to be had in here, as well as plenty of choice if you want to treat yourself. Prices are good too.
Ian McCormack
15:58 12 Jun 23
Although i haven't visited the store...yet...I can't fault their customer service with my online order.When an item was missing it was found at another store and sent.No issues at all and I look forward to my store visit soon. 🐶🐾
Kyle Lindeque
13:01 19 Mar 23
I’m absolutely confused as to how a central London store has implemented a minimum £10 card limit in 2023? The news agents don’t even implement that anymore. Nobody carrier cash - and I don’t want to buy other stuff just to meet some arbitrary amount set that has no operational difference.
Lee Barden
22:02 21 Feb 23
Had a nice half hour browsing today. Glad they found an opaque bag for my purchases!! Haven’t been in there for many years but I’ll be back again soon.
Mika Ika
03:15 25 Dec 22
Prowler is amazing. fun place to shop!!!! I used to work there. I give it 10 stars rating.
Terry D
16:17 19 Nov 22
Very wide range of clothing etc. in the front and adult items in the second room. Staff were polite enough - I didn't have quite as enthusiastic an experience as some other reviewers though in fairness it was a quick visit.
George Lizos
06:25 25 Sep 22
Such a great shop with excellent customer service. Agnetas, the manager, is a wealth of knowledge and was kind enough to answer all our questions and make informed recommendations.
Kiwi Kiwi
11:50 23 May 22
A great store that has so much to offer in terms of choice. The store staff is really friendly and helpful. They have a huge selection of underwear, clothing and men's toys. I am amazed by the variety they offer. Will definitely return to the store.
Tsukema Tsukeru
20:16 27 Feb 22
very helpful staff (i was served by dec) and offered in depth advice for me as a beginner!! highly recommend
Tom Clark
16:50 28 Jan 22
Always great to shop here. New clothes in all the time and staff very helpful (and good looking). Thanks to Agnetas in particular for helping me on every visit. See you all again soon I hope x
Chris Spre
21:47 23 Sep 21
You get nice underwear and other things.Friendly Staff, which can give you some good recommendations.A bit pricy though
Michael Meek
18:03 17 Aug 21
World class shop! Everything in there is great and the staff are so friendly ! Even gave us some freebies as it was our honeymoon ! Would visit again !!
10:50 21 May 21
Staff seem to be posers that just scan the trade and take payments at the tills.
Aled Jones (Alz)
15:04 03 May 21
Worked up the courage to come here, a welcoming place with no judgment. The blonde cashier was especially helpful when I was deciding which poppers to buy
oselene estenville
15:18 18 Dec 19
Very handy shop for LGBT people in soho, staff are always polite
Jimmy Michon
15:06 14 Nov 19
Not only the staff is friendly and helpful, the prices are fair too. They even give for free an issue of Prowler ! It costs £10 pounds BUT they give a £10 discount on it on your receipt, making it free. It is worth going and making an opinion for yourself. I'll definitely visit the store again !
james howe
09:37 15 Jun 19
Love this shop,I visit it everytime i'm in London. 10/10
07:30 11 Jan 19
Charged £10.00 for a magazine that I didn't ask for! The sales guy said it was an offer for my purchases as he stuffed it into my shopping bag - It's an old issue from 2018! I am really annoyed as I am sure they will not give me a refund as it states on their receipts nothing will be exchanged or refunded.
21:36 18 Jan 18
Always very friendly staff when I visit. Clean place, well stocked, also pretty cheap prices in comparison to other shops in the area for the same product! Always a happy customer, even if I come in for a quick browse. Friendly, helpful and efficient 😀
Cleveland Glenn, Jr.
08:11 17 Nov 16
Nice bright store with something for everyone although the products suggest a focus on gay men. Loads of books, underwear and adult entertainment products along with some interesting and alternative bits and bobs for the home and the night club.
Matthew D.
08:54 04 Dec 08
This is undoubtedly the best shop for gay men in London. The front part of the store stocks a wide variety of literature and coffee-table books, DVDs...

Prowler Soho reviews from Google Maps, Yelp and WhereIs.Gay


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11:00 AM - 10:00 PM
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    11:00 AM - 10:00 PM
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  • Wednesday
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  • Thursday
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  • Friday
    11:00 AM - 10:00 PM
  • Saturday
    11:00 AM - 10:00 PM
  • Sunday
    12:00 PM - 08:00 PM

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