Prowler Soho

Prowler Soho

The UK's largest gay retail and online store

Average Reviews


Prowler is a well established brand within the gay business world with over 25 years of experience. Founded in 1989 and opening our first retail store in 1997, we are the largest gay run and gay community business in Europe. Founded initially as a publisher of gay magazines, we have grown over the years to be one of the largest gay retailers in the UK. Our mail-order service has been delivering high-quality products to gay men around the world since the early 00s and has become a trusted name for gay men internationally. We now have six Prowler stores; our flagship in London’s Soho, as well as our stores in Brighton, Bristol, Leeds, Bournemouth and Sitges, near Barcelona. Not forgetting our new grittier brother Prowler RED, focusing on everything fetish now open in Soho, London



Prowler Soho
Based on 69 reviews
Giulia De Chiara
19:39 05 Dec 23
Great store and service in particular from who I think was the Assistant Manager (I think Mark was his name sorry if I remember it wrong) he was friendly, smiley and super willing to help. We had a nice chat and I think he’s a great asset to the store
Rafael Faria
12:59 05 Dec 23
Just bought 3 t shirts with them. The “girl” at the cashier “forgot” to remove the security tags. When I was back there the other blond guy was smiling and making fun of it…. Horrible experience and CUSTUMER service 👎🏽
Derek Walker
16:27 29 Nov 23
So firstly no internet so they asked for cash. We offered cash but it was refused as it was a Scottish Bank note. Very disappointed. The note was clearly marked Sterling. Assistant Manager shrugged off saying he was just following company precedure. Poor service. Scottish people avoid.
Dennis Collins
15:37 04 Oct 23
This is a really great shop with a fantastic selection of products. Some fun gifts to be had in here, as well as plenty of choice if you want to treat yourself. Prices are good too.
Ian McCormack
15:58 12 Jun 23
Although i haven't visited the store...yet...I can't fault their customer service with my online order.When an item was missing it was found at another store and sent.No issues at all and I look forward to my store visit soon. 🐶🐾
Kyle Lindeque
13:01 19 Mar 23
I’m absolutely confused as to how a central London store has implemented a minimum £10 card limit in 2023? The news agents don’t even implement that anymore. Nobody carrier cash - and I don’t want to buy other stuff just to meet some arbitrary amount set that has no operational difference.
Lee Barden
22:02 21 Feb 23
Had a nice half hour browsing today. Glad they found an opaque bag for my purchases!! Haven’t been in there for many years but I’ll be back again soon.
Mika Ika
03:15 25 Dec 22
Prowler is amazing. fun place to shop!!!! I used to work there. I give it 10 stars rating.
Terry D
16:17 19 Nov 22
Very wide range of clothing etc. in the front and adult items in the second room. Staff were polite enough - I didn't have quite as enthusiastic an experience as some other reviewers though in fairness it was a quick visit.
George Lizos
06:25 25 Sep 22
Such a great shop with excellent customer service. Agnetas, the manager, is a wealth of knowledge and was kind enough to answer all our questions and make informed recommendations.
Kiwi Kiwi
11:50 23 May 22
A great store that has so much to offer in terms of choice. The store staff is really friendly and helpful. They have a huge selection of underwear, clothing and men's toys. I am amazed by the variety they offer. Will definitely return to the store.
Tsukema Tsukeru
20:16 27 Feb 22
very helpful staff (i was served by dec) and offered in depth advice for me as a beginner!! highly recommend
Tom Clark
16:50 28 Jan 22
Always great to shop here. New clothes in all the time and staff very helpful (and good looking). Thanks to Agnetas in particular for helping me on every visit. See you all again soon I hope x
Chris Spre
21:47 23 Sep 21
You get nice underwear and other things.Friendly Staff, which can give you some good recommendations.A bit pricy though
Michael Meek
18:03 17 Aug 21
World class shop! Everything in there is great and the staff are so friendly ! Even gave us some freebies as it was our honeymoon ! Would visit again !!
10:50 21 May 21
Staff seem to be posers that just scan the trade and take payments at the tills.
Aled Jones (Alz)
15:04 03 May 21
Worked up the courage to come here, a welcoming place with no judgment. The blonde cashier was especially helpful when I was deciding which poppers to buy
oselene estenville
15:18 18 Dec 19
Very handy shop for LGBT people in soho, staff are always polite
Jimmy Michon
15:06 14 Nov 19
Not only the staff is friendly and helpful, the prices are fair too. They even give for free an issue of Prowler ! It costs £10 pounds BUT they give a £10 discount on it on your receipt, making it free. It is worth going and making an opinion for yourself. I'll definitely visit the store again !
james howe
09:37 15 Jun 19
Love this shop,I visit it everytime i'm in London. 10/10
07:30 11 Jan 19
Charged £10.00 for a magazine that I didn't ask for! The sales guy said it was an offer for my purchases as he stuffed it into my shopping bag - It's an old issue from 2018! I am really annoyed as I am sure they will not give me a refund as it states on their receipts nothing will be exchanged or refunded.
21:36 18 Jan 18
Always very friendly staff when I visit. Clean place, well stocked, also pretty cheap prices in comparison to other shops in the area for the same product! Always a happy customer, even if I come in for a quick browse. Friendly, helpful and efficient 😀
Cleveland Glenn, Jr.
08:11 17 Nov 16
Nice bright store with something for everyone although the products suggest a focus on gay men. Loads of books, underwear and adult entertainment products along with some interesting and alternative bits and bobs for the home and the night club.
Matthew D.
08:54 04 Dec 08
This is undoubtedly the best shop for gay men in London. The front part of the store stocks a wide variety of literature and coffee-table books, DVDs...

Reviews from Google Maps, Yelp and WhereIs.Gay


Today Closed UTC0

12:00 PM - 08:00 PM
  • Monday
    11:00 AM - 10:00 PM
  • Tuesday
    11:00 AM - 10:00 PM
  • Wednesday
    11:00 AM - 10:00 PM
  • Thursday
    11:00 AM - 10:00 PM
  • Friday
    11:00 AM - 10:00 PM
  • Saturday
    11:00 AM - 10:00 PM
  • Sunday
    12:00 PM - 08:00 PM

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