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Clonezone Soho

Queer superstore for underwear, fetish gear and adult essentials

London, UK

3.2

59 reviews

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Neighbourhood

London

About Clonezone Soho

Clonezone Soho is one of the most visible LGBTQ+ shops on Old Compton Street and part of a queer retail brand that dates back to 1982. The store brings together men's underwear, clubwear, fetish clothing, leather and rubber gear, toys, lube and safer-sex essentials in an easy-to-browse central London location. For first-time shoppers, the advantage is being able to see products in person and ask staff for practical advice rather than navigating everything online. The range moves from playful gifts and Pride items to more specialist adult products, so you do not need to arrive knowing exactly what you want. Clonezone also has a long connection with Britain's gay scene and has supported HIV and LGBTQ+ causes over the years. Stock and late opening can vary, so check online or contact the shop if you need a specific item.

What to expect

Expect a bright, busy adult store rather than a discreet boutique. The range is broad, the atmosphere is sex-positive and staff can help with products and sizing.

Vibes

Gay shop Soho Underwear Fetish Leather Rubber Sex toys LGBTQ+

Good to know

Practical tips before you visit

Adults only for some areas and products

Check stock online first if you need a particular size or specialist item

Located directly on Old Compton Street in gay Soho

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Address

Clonezone - Soho, Old Compton Street, London, UK

Phone

+44 20 7734 3438

Opening hours

Open now

Closes at 23:00

Monday: 11:00–20:00 Tuesday: 11:00–20:00 Wednesday: 11:00–21:00 Thursday: 11:00–21:00 Friday: 11:00–23:00 Saturday: 11:00–23:00 Sunday: 12:00–18:00

Location

Clonezone - Soho, Old Compton Street, London, UK

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Location

Clonezone Soho

Clonezone - Soho, Old Compton Street, London, UK

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WhereIs.Gay rating

3.9

59 reviews

Overall rating across Google Maps.

Rating by source

WhereIs.Gay
3.2
Google Maps
3.9

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Featured Google Maps reviews

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Blanka Izabell

4 months ago

Just right now! 02.04.2026 15:30 pm I got an extremely rude service from a white shop assistant guy! He even tried to short me with 25% , around 20£ when he not added the 25% discount into my purchase! Absolutely not recommended!

Review from Google Maps

Oliver Wright

6 months ago

Manchester is my usual store and i love it, Very Friendly staff, clean and tidy store. staff very knowledgeable about the products and a very good range of stock. Nothing is too much for them when you ask them any questions. I love this place!

Review from Google Maps

George Moncur

5 months ago

Decent products, especially clothing (socks, hats, etc), but the staffs attitude isn’t quite ideal (in particular the American chap). Maybe just stick to online orders to save yourself the experience while still enjoying the products.

Review from Google Maps

Stuart Monteith

7 months ago

Bought online and collected at the Birmingham store. Had a fun look around before I went to the counter. Could spend ages, and £££ in there but I behaved lol. Assistant was helpful, polite and from what I could overhear when helping another customer, knowledgeable about the products in store. Would absolutely buy from here again when next in need of 'fun' items ;)

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Mem Mehmet

5 months ago

Terrible, unfriendly customer service while paying for my goods downstairs at the Soho branch. Receipt says Bradley A. Seriously mate, if you hate the job / customers that much, go do something else. Life is too short.

Review from Google Maps