Prowler Soho

I went to the Prowler Soho and Prowler RED last night, February 3, 2026, and when I looked at my Prowler RED receipt, I noticed that I got charged for two of the Prowler Magazines at 20 quid each and was only given one, which I did not ask to purchase. The cashier scanned it (twice, apparently), put it with the other stuff I was purchasing, and said that "there's no charge" for it, so I was like "ok, whatever, stores sometimes throw in their magazines or catalogues when people buy stuff." The exact same thing happened to me at this location, Prowler Soho, so I'm assuming I also got charged 40 quid I didn't ask to spend. However, I can't confirm that I was double charged for the Prowler Magazine there because I was not given an itemized receipt. The real kicker? The Prowler Magazine was supposed to have a 20-quid-off voucher for the next purchase, but -- surprise, surprise -- both of the ones I got had already had the voucher removed. This makes me question if the employees are double-charging for the magazines to boost the company profit and keeping the vouchers for themselves. I understand that the voucher essentially makes the magazine free, but it's extremely uncalled for to force it on someone, double charge, and then not actually provide the voucher. If I had only been charged the 20 quid for one magazine at each place, whatever. But 40 quid when I'm only getting 20 quid worth of product (at least at Prowler RED, again, I was not able to confirm if this was the case at this location) is not okay, especially if the same thing happened at this location. If it happened at both locations, that's 80 quid I'm out. I more than likely will not be returning to either of the London Prowler locations, nor would I recommend anyone else visit if they ask for my recommendation. On the bright side, the staff was helpful and answered my questions.

Prowler Soho has been my go-to store in London for years, and it never disappoints. The shop offers an incredible range of products, from everyday essentials like lubrication to unique gifts and treats. Their selection of underwear is always stylish and sexy, and the variety of fantasy and role-play items means there’s always something new to discover. It’s a place where you can find both the practical and the playful, all under one roof. What I love most about Prowler is the atmosphere. The staff are relaxed and never intrusive, letting you browse at your own pace, which makes the whole experience comfortable and enjoyable. There’s never any sense of pressure, and instead, you feel welcomed the moment you step inside. After 15 years of shopping here, I can honestly say it has always been a safe, fun, and inviting space—a true Soho gem that continues to deliver.

Came in and was instantly greeted by unfriendly staff. A blonde girl who said that we shouldn’t go in due to having food and then just stared at us before moving behind her colleague and whispering. Wouldn’t go in.

Bought 5 items in the store one of it was a XL shorts and the day after (less than 24h) I went to the store to exchange it (was a SHORTS not underwear) and the manager said they don’t do any exchanges. I didn’t use it even try it (and to remind it was a SHORTS not underwear) if it was a underwear I could understand but shorts 😒. Spent more than £100 and by the way the quality is REALLY BAD for the high prices in the items. Really BAD QUALITY and -1 client from now.

Had the great misfortune of popping in here this evening to purchase some essentials, only to be greeted by a member of staff who served me like I was asking for a kidney. Miserable, devoid of a personality and gravely unaware of the protocol around basic customer service skills. I’ve had colds that were more appealing and welcoming. UPDATE (in response to the business reply and to correct factual inaccuracies): My original review did not mention waiting, delays, or service speed. I waited without complaint and there was no discussion about waiting at any point. The only interaction I had with staff was stating what I wished to purchase and paying for it. There was no confrontation, no complaint raised in store, and no hostility. A friend who was with me witnessed the exchange and made the same observation regarding the staff member’s blunt and unwelcoming manner. That, and only that, was the reason for the review. Also worthy of a note - there was another gentleman stood next to me, who was there first, and when the rude member of staff came through to the back - I asked the gentleman if he was waiting to be served and did he want to go first (he declined). Thus proving my point that waiting was not the issue. Reframing this as a patience issue or suggesting hostility on my part is inaccurate. The concern remains unchanged: the interaction was unwelcoming and rude, and the response here appears to defend that behaviour rather than reflect on it. If you're going to respond to reviews, at least have all the facts without making them up to justify the response.

This is undoubtedly the best shop for gay men in London. The front part of the store stocks a wide variety of literature and coffee-table books, DVDs...

Great beers, music and tad bit too loud but nice atmosphere and prices are ok for beeing that central